You have a steady source of customers
You have a steady source of customers.An alliance is usually an agreement between two businesses whose services or products compliment each other. start making contact!One Final Note ? some people have asked whether or not to disclose the partnership to the client.-- Making a list of 5 ways the alliance would benefit them and you. As always, getting the agreement in writing is a good idea, as is being sure the person you're dealing with is honorable and reliable. Now, both you and your alliance partners are more ?full service? providers.
And try to discover ALL the alliance possibilities that exist for your business. The possibilities are limitless.-- Making a list of 5 ways you could implement the alliance. For the sake of consistency, how much to explain to a client is something that you and your partner should agree upon up front.A joint venture is formed when you not only have an alliance but you come up with a strategy to find customers together. Let's say you're a marketing expert, but you don't do public relations. Our only connections to the outside world are the internet / e-mail and the telephone.
You may even advertise together. Suppose you make custom window treatments. You decide to speak to a local fabric shop that specializes in upholstery and window fabric. Thinking outside the box and being clear about what benefits both parties would receive are essential. However, sometimes your clients require public relations as part of their marketing strategy.-- Beyond Cold Calling, ?Warm? Calling and Sending E-mails --Many Solo Entrepreneurs work from a home office. You may even get them to display some of your draperies made with their fabric in your store. A 10% commission is what you agree on for mutual referrals that result in work. So, what are you waiting for? Start today by:-- Making a list of at least 5 prospective alliance partners. If it's not so apparent, you may want to simply inform your client that you will be working with your alliance partner who is an expert in their field. It's a win - win situation.
You can offer PR services to your clients and your partners can offer marketing services to theirs through you. They agree to allow you to advertise in their store, perhaps even offer a workshop, and you'll recommend them exclusively to your clients. In addition you could add them as ?partners? on your website, giving your company the advantage and versatility of an expert team. You meet with several public relations experts who specialize in different fields, but who don't offer your type of marketing services, and you form 3 alliances. Cold calling, ?warm? calling and sending e-mails may seem like the most obvious way to let people know about us and to generate sales. But, there's another Double fleece Fabrics way that works even better.Copyright 2003, Janis Pettit.There are numerous ways to put together alliances and joint ventures. If you could be their exclusive referral for customers that need someone to make their fabric into beautiful draperies, and you are willing to pay them a commission for each referral, what happens? They can say they now offer a new value-added service to their customers, which may mean a customer chooses their store above another.
Our custom window treatment business owner above could also contact interior designers, furniture stores, residential real estate agents, home builders sales offices and even paint stores. Sometimes it's obvious that you are referring a client to your alliance partner, as in the case of the drapery maker and the fabric store. Each agrees to recommend the other's services to their respective clients and to pay a percentage to the other if the referral results in paying work